How IKEA gets you to impulsively buy more

  • Pubblicato il Mese fa

    VoxVox

    durata: 4:50

    IKEA has mastered the “Gruen effect.”
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    Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists.
    One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby - and convert them into customers. This conversion became known as the “Gruen effect.”
    Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
    For the curious, here are a few links:
    Read Jeffrey Inman’s research on unplanned spending: www.advancingretail.org/sites/default/files/resources/The-Effect-of-In-Store-Travel-Distance-on-Unplanned-Spending.pdf
    Watch a video from University College London Professor Alan Penn, who breaks down Ms. Kazim’s research in greater detail: it-film.com/v-video-NkePRXxH9D4.html
    And finally, I recommend reading Victor Gruen’s biography, “Mallmaker” by Jeffrey Hardwick. You can also learn more by listening to this 99% Invisible podcast episode that features Hardwick and details the history of the Gruen effect: 99percentinvisible.org/episode/the-gruen-effect/
    The Goods by Vox explains what we buy, why we buy it, and why it matters.
    Watch the rest of The Goods videos on IT-film: bit.ly/2PvjHCB
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
    Watch our full video catalog: goo.gl/IZONyE
    Follow Vox on Facebook: goo.gl/U2g06o
    Or Twitter: goo.gl/XFrZ5H

    retail  IKEA  Vox.com  vox  explain  explainer  consumer psychology  impulse purchases  gruen effect  the goods  the goods by vox  the goods series  the goods series vox  victor gruen  ikea maze  ikea trap  richard la graauw  farah kazim  unplanned purchases  impulse shopping  shopping  shopping list  POPAI  Jeffrey Inman  window shopping  retail architecture  ikea showroom  lost in ikea  consumer spending  ikea architecture  persuasive design  architecture  

Vox
Vox

Victor Gruen's early work was prolific. Some consider his indoor shopping mall the greatest building design of the 20th century. You can learn about the mall's history as a social space, and why Gruen ultimately turned against his grand vision in this video: https://www.youtube.com/watch?v=oooVC3zfDc8 _Carlos W.

Mese fa
Zwartebanaan12
Zwartebanaan12

My old internship dude actually designed ikea like it is now:)

24 giorni fa
Willow williams
Willow williams

Vox (

27 giorni fa
Jonathan Orenday
Jonathan Orenday

Vox,go home and rest,you're drunk.

28 giorni fa
accesky
accesky

Yay a non racist video!

28 giorni fa
Davis Family
Davis Family

I have never been to IKEA before

11 ore fa
Andre South
Andre South

bring back borders

Giorno fa
Eli Spencer
Eli Spencer

If you want to feel strange, walk through an Ikea backwards. It's strange going against the flow of people

3 giorni fa
Chris Crum
Chris Crum

World, Someone deleted my message here and I don't know when it happened. I'm sorry about the time that I wrote here! I want my idea of Emergency Camera Phones (ECP) to start 5 years from now instead. Where at least everyone in the U.S. has two ECP's. There's the Cop Cam. CC C 3. I don't like the police. I don't sign for advertising of me. I'm advertised in 4 out of 5 t.v. video-clip type advertisements! Get an idea!!!! There's only enough space in jail for the very worst people

3 giorni fa
Lv Garcia
Lv Garcia

I spend hours at ikea and I love it!

4 giorni fa
Irene BTSxTWICE
Irene BTSxTWICE

I just got a ikea ad

5 giorni fa
boofgaude
boofgaude

That’s why I always want that wooden mannequin figure thing

5 giorni fa
Tanvi Kejriwal
Tanvi Kejriwal

I tend to put a lot of stuff in my cart implusively but, one way in which I prevent impluse purchases is by looking at my cart and thinking 'do I need all these things?' once before lining up for the cashier. I always take so much stuff out at the end. 😂😂

6 giorni fa
unboxing theboxx
unboxing theboxx

Thats true i just boght a lot of stuff and assembled.

7 giorni fa
CharlesIsPi
CharlesIsPi

_*not actual size_

9 giorni fa
Gtox Gaming
Gtox Gaming

Whatever layout they or any other store might use to distract ain't gonna work on Asians. They just know what to get and what to ignore at stores and Buffets.

10 giorni fa
SuelyPio
SuelyPio

The answer is: THE MEATBALLS IN THE END. I LOVE IKEA.

10 giorni fa
alfababy
alfababy

we don't have ikea in south africa............

11 giorni fa
ittotaq
ittotaq

I mighjt have the opposite of the gruen effect. The longer I hold an item the more i want to put it down.

11 giorni fa
Ella noelle
Ella noelle

But why is IKEA food so good tho

12 giorni fa
Marshmallow Pie
Marshmallow Pie

Watching this makes me feel like they're treating us like cattle. I'm deeply uncomfortable.

13 giorni fa
Dr. Football
Dr. Football

*When the closest IKEA is 100 miles away*

13 giorni fa
Elon Wong
Elon Wong

Every time I went to Ikea for just 4 some meatballs, but everysingle time I come with with some kind of a lighting device/phone stand and other product. Ikea, you got me~

14 giorni fa
Iceyy E3
Iceyy E3

I com from sweden that is where Ikea is from🤗

14 giorni fa
Suzy Q
Suzy Q

Richard La Graauw is definitely dutch. 🇳🇱

15 giorni fa
Nate P. Coco
Nate P. Coco

We must fight Trump he is using these tactics on America.

15 giorni fa
Nikita Evdokimov
Nikita Evdokimov

Thanks for another amazing series and this particular episode! P.S. You can`t buy more than you need if you don`t have money 😅 One of the suggestions to save and not buy impulsively - check online store prices and take the exact same amount of cash which you are going to use.

17 giorni fa
RaymondHng
RaymondHng

"Hi, I am not a professional actress. I am a real person like yourself. I'm not here to sell you a product but to give you some good consumer advice. Some of us when confronted with a choice of material goods act a little like junkies. If yo a're the type of person who goes to the market for a quart of milk and a loaf of bread and comes back with a Teflon tea kettle, a popcorn popper, a gym suit, toothpicks, pot holders, a mop, and some bean dip, chances are you are an impulse buyer...especially if you got these items and forgot the milk and bread. It's nothing to be ashamed of but something to be concerned about. I know. I was an impulse shopper the worst kind. I would buy anything on the shelf at eye level. I would even buy day-old and fresh bread the same day. Then we have to hurry and eat the day-old break while it was still semi-soft. That meant the fresh bread was two days old before we got to it. I was just not using good sense. Like the time I bought a box of Pampers. Our son Billy was six years old and had been house broke more than a year. When my husband question the purchase I had to think quickly. I said was I was pregnant. Luckily, it slipped his mind and it never came up again. But it was a close call. Remember, impulse buying is a bad habit. It can break you if you don't break it."

17 giorni fa
RaymondHng
RaymondHng

I know a friend who starts to salivate and her face lights up whenever you mention IKEA to her. So I tell everyone her G-spot is at IKEA.

17 giorni fa
Awang Budiman
Awang Budiman

If you are broke, you can't impulsively buy something.

17 giorni fa
Umberto Fournier
Umberto Fournier

they got us

17 giorni fa
Sjors
Sjors

Funny how you warn against the retailers floor plans and at the same time advertise for creditcards, which exacerbate spending for people that can't afford it.

18 giorni fa
Elijah Barr
Elijah Barr

Carlos!

18 giorni fa
Carlos Waters
Carlos Waters

Eli!!! thanks for watching dude!

16 giorni fa
OneHumanity OnePlanet
OneHumanity OnePlanet

I don't like Shopping that much, but i LOVE Ikea so much. What is more Beautiful than making your home more Beautiful?

19 giorni fa
MrPolandball
MrPolandball

The only thing I remember in IKEA is a restaurant that serves meatballs and a small grocery store that sells cinnamon rolls.

19 giorni fa
leonie kamara
leonie kamara

1:41 he sounds dutch. Is he dutch?

19 giorni fa
Honesty Works
Honesty Works

so we are all being manipulated again

19 giorni fa
kar oma
kar oma

I've never understood the appeal of buying things that are cheap, fake, everyone in the world have it... Like, the silverware dryer can with the holes, I'm pretty sure everyone had the picture flash in their heads, the plane white dishes, the wine cups, the beer mugs, everyone who went to IKEA has those, and those are the same all over the world... What I'm saying is, ikea is boring

19 giorni fa
Nayo Torres
Nayo Torres

It's really not hard to stick to a shopping list when you're a Mr. Krabs cheapo like me. I like the feeling of saving better than spending

20 giorni fa
Elly Brady
Elly Brady

Is it sad that I’ve never been ti ikea?

20 giorni fa
Jacobskefoulington Gold
Jacobskefoulington Gold

IKEA can have my money

20 giorni fa
VenusMars
VenusMars

Idky but I feel used

20 giorni fa
Samuel T
Samuel T

I have gone to IKEA countless times and bought absolutely nothing. IKEA is an inspirational art museum for the simple minded (me).

20 giorni fa
Justin Li
Justin Li

People are responsible for their own money. Impulsive buyers will be punished by their own impulsive buying behaviours. I guess it’s evolution at work.

20 giorni fa
Edvin Kokojev
Edvin Kokojev

There are so many retail tricks, such as putting milk as far away as possible so you have to go through all other aisles to get there.

20 giorni fa
wino0000006
wino0000006

1. I hate shops like IKEA where you can't go straight were you want - thus I don't shop there. 2. If I really need something from IKEA - I will check it on-line and go through cashier desks straight to storage area.

21 giorno fa
Pipster
Pipster

How useless youtube videos get you to watch them...

22 giorni fa
SMURF
SMURF

THE ENTIRE STORE IS A MAZE

22 giorni fa
likira111
likira111

What if you go shopping to see if tere is anything interesting? I did that recently when making a birthday wshlist.

22 giorni fa
CS-GO Cheaters
CS-GO Cheaters

I have nothing from IKEA. It's too low quality. Life is too short to buy so low quality items .

22 giorni fa
Jakub Żurawski
Jakub Żurawski

Wait "Why is it hard to stick to a shopping list" ? It is much easier to stick to it than endure going through Ikea. I never could understand why people tolerate being forced through a maze like lab rats..

22 giorni fa
Patrick Baranowski
Patrick Baranowski

One drawback to IKEAs lay out I know many many people with anxiety including myself that find IKEAs layouts Couse panic attacks.

22 giorni fa
Monsieur Urgent Destinataire
Monsieur Urgent Destinataire

I m 40, i bought one IKEA lamp in my life. Their model is now finish as they didn't go cheaper.

22 giorni fa
DerParadonym
DerParadonym

I'm watching this in an amex supported hotel on their damn insecure wifi...

23 giorni fa
Aarian Malhotra
Aarian Malhotra

Pronunciation or IKEA

23 giorni fa
Extys
Extys

SCP-3008

23 giorni fa
R -
R -

Me finally finding the shortcut in Ikea: ah yes Capitalism at last I have won !

23 giorni fa
KK Foto
KK Foto

1:35 When I'm excited and aroused I don't go shopping

23 giorni fa
Jay Camargo
Jay Camargo

what? I mostly go to Ikea for the meatballs. I don't need a new couch every weekend!

23 giorni fa
Lenin Ade
Lenin Ade

I wonder if an IKEA sign comes with extra parts

23 giorni fa
Ae Ke
Ae Ke

How can there be pride in this when it is nothing more than controlling you and deviating you from your thoughts. Evil weapons of consumerism.

23 giorni fa
Najeeb Puthiyallam
Najeeb Puthiyallam

overpriced and not good quality if cheaper.

23 giorni fa
Captain stark
Captain stark

It's really not that hard. Just resist your impulse forever.

23 giorni fa
npigwnl
npigwnl

I tried to skip the intro because I thought it was an ad...

23 giorni fa
felipe hernandez
felipe hernandez

3:53 oh sweet more radiation added to our shopping experience

23 giorni fa
Oh no it's marshie
Oh no it's marshie

Watching this makes me wanna go to Ikea and look at all the furniture I can't buy and dream about how my dream house would lool.

23 giorni fa
Frenchie Horn
Frenchie Horn

One time I literally went into IKEA just for a butcher knife and it took me 20 minutes to get in and out. 🙄

23 giorni fa
Sophiesticated
Sophiesticated

Ikea is not a grocery store, you go there to get furniture and accessories for your house, it's an experience, of course you're going to see something you like even if you didn't plan to buy it but guess what YOU DON'T HAVE TO GET IT. sometimes it's just the idea, the inspiration that you need.

23 giorni fa
Slow-wipe
Slow-wipe

"using technology" basically just using kind words to describe using your data to manipulate you into what they then know you'll more likely to buy.

23 giorni fa
Chris Facts
Chris Facts

I love Swedish women

23 giorni fa
Joel Ashworth
Joel Ashworth

Why doesn't it bother people more that we are endlessly manipulated to buy things we don't need and spend money we don't have?

24 giorni fa
myra961
myra961

i've went to ikea too many times that their psychological bullshit dont work on me and my family anymore. sure we buy stuff from ikea, but if it can last us for the past 10 years(ie wardrobe,dinner table,bookcases etc), pretty sure aint buying a new one. plus its not good for the emvironment.

24 giorni fa
S Muis
S Muis

The customer journey is much more sophisticated than stated in this clip. We connect to emotions means when you make a buying decision you temporarily get the thinking capacity of a 15 year old and we can sell you anything. The small items are at the end of the store. We make you pick your own products and make you wait in line so you get the feeling your not paying to much. (there is never to much personal at the end). But to alter your emotion and give it a happy ending memory, you can buy some cheap food and drinks after paying for your stuf. And those are still the obvious things. If you really want to explain the customer journey from an Ikea, 5 minutes wont be sufficient.

24 giorni fa
PorcupineMenhaden
PorcupineMenhaden

not even a single reference to Fight Club... very disappointed

24 giorni fa
Savage 84
Savage 84

i don’t buy what’s not necessary you know why? because am broke asf bruv, i just came to buy a two foot carpet and a one person seat

24 giorni fa
Pasta Pasty Pastu
Pasta Pasty Pastu

IKEA is evil even their Catalogue is an Eviled book. I can't resist myself.

24 giorni fa
Pau Gironès
Pau Gironès

The last 3 times I went to IKEA I didn't buy anything. I just like to wander around the expositions and day-dream about what I could have at home. Also trying out sofas and chairs.

24 giorni fa
Xeno Phon
Xeno Phon

Consume consume consume, why? Never ask that question.

24 giorni fa
Christine Riutzel
Christine Riutzel

Jokes on you. I like wasting my money at IKEA.

24 giorni fa
AppleiReviewer
AppleiReviewer

I hate people, especially people that don’t care about their jobs at big box stores that sell shitty items at (seemingly) low prices. I buy online because shipping is free, these locations help me less than online descriptions, and I have to drive there to get upset about traffic, unskilled labourers, and the time it takes to find something on my list. So yeah you go to stores if you have time to kill and money to waste... instead you buy online if you like saving, getting higher quality, and saving your time.

24 giorni fa
Chad Schrader
Chad Schrader

atomic energy

24 giorni fa
melope
melope

If I see something like Ikea or trying surströming in the title I go like: OM*G THEY KNOW WE EXIST!!!!!!! (Cuz I’m Swedish duh.)

24 giorni fa
Amy
Amy

Not even mad about it

24 giorni fa
Anya VerKamp
Anya VerKamp

So we’re going to critique consumerism for 5 minutes and then advertise credit cards? Really Vox?

25 giorni fa
Y2Kvids
Y2Kvids

We don't have Ikeae here .

25 giorni fa
patrick dwyer
patrick dwyer

This is definitely ikea in Philadelphia

25 giorni fa
A Salty Fry
A Salty Fry

Im to poor to impulse buy

25 giorni fa
Rhoda Dinkley
Rhoda Dinkley

I wanna go to an IKEA soooooo bad!

25 giorni fa
G7130
G7130

None of this works for me. I guess it’s one Beni for of having Aspergers.

25 giorni fa
Asri Lestari
Asri Lestari

Me and fam go to ikea just for meatballs xD straight to the shortcut into the MEATBALLS!!!

25 giorni fa
sexy korean girl
sexy korean girl

females have no chance

25 giorni fa
Amr Talaat
Amr Talaat

4:18 is literally me whenever I give an advice... no hard feelings.

25 giorni fa
TaeTrasheu dustbin
TaeTrasheu dustbin

20% are due to needs and logic 80% are due to emotions Me: 100% buy everything that i can reach

25 giorni fa
Onion Sandwich
Onion Sandwich

And here I thought I had freewill.

25 giorni fa
Bleachy y
Bleachy y

I got an IKEA ad on this video

25 giorni fa
LOTTO LAUGHS
LOTTO LAUGHS

Never been there... Never will... Did not watch her video

25 giorni fa
Stephen Sherman
Stephen Sherman

I dont think i ever been to a ikea

25 giorni fa
Big Smoke
Big Smoke

who else from IKEA in dallas tx

25 giorni fa
jaimiest
jaimiest

Ikea. The ultimate test of a relationship.

25 giorni fa
Cort McElroy
Cort McElroy

IKEA college park baby

25 giorni fa
Alabaster1223
Alabaster1223

I! Dig! This! Shit!!!!! Aaaa this video makes me so happy bc I love learning about this

25 giorni fa
Scriptminer
Scriptminer

I've always enjoyed going to IKEA, because it's just so different to other shops - there is definitely a huge amount of attention to detail in layout and design!

25 giorni fa
Kai Loki
Kai Loki

My boyfriend and I swear we're going to buy something every time we go to IKEA... And we do... Once we pass the checkouts and go to the bistro 😂 Pizza and Ligonberry juice all day... And the new veggie dog is absoteluy DELICIOUS!!!!!!!

26 giorni fa
Dairith Borquez
Dairith Borquez

One time I spend three hours at ikea and I only went to buy a shelf. Successful on buying only what I went for. But still spend three hours

26 giorni fa

Prossimi video